Services in World Economic Growth: 1988 Symposium of the Kiel Institute by Herbert Giersch

Author:Herbert Giersch [Giersch, Herbert]
Language: eng
Format: epub
Tags: Political Science, General
ISBN: 9781000239393
Google: DmQPEAAAQBAJ
Goodreads: 50819269
Publisher: Routledge
Published: 2019-06-04T00:00:00+00:00

The second group comprises firms which engage in forward integration to ensure productive efficiency and/or the quality of the end product (and hence the customers' goodwill). Very often such companies are known by their brand name or image. Advertising, market research, executive search, international construction companies, some business consultants and some consumer-oriented services (e.g. fast food chains) and car rentals (where FDI does take place) and some goods-related

Table 2 - Illustrations of Ownership (O), Location (L) and Internalisation (I) Advantages Relevant to MNE Activity in Selected Service Sectors

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